Add your PFM booking link to your Google Business Profile

Many players find your club on Google first. With a booking link on your Business Profile they go from Google straight to your free courts on PFM.

Before you start

• Your Business Profile is verified. Google only lets verified businesses add links.
• Your club is live on PFM and web booking is on. In the panel go to Settings → General Settings → Web booking and select Turn on web booking. Google requires the link to let people complete a booking.
• You know your club page address. In the panel go to Settings → Club Settings → Club Information. Under Club page address, select Copy.

Steps

1. Build your link. Add the tracking code to the end of your club page address:

   https://www.playformore.app/en/club/<your-club>?utm_source=google&utm_medium=gbp&utm_campaign=club_<club-id>

   Replace <your-club> with the part after /club/ in your page address. Replace <club-id> with your PFM club number; our team sends it to you on request. Don't use a link shortener: Google doesn't accept shortened links.

2. Sign in with the Google account that manages your Business Profile.
3. Open your profile.
   • On a computer: go to business.google.com and open your profile.
   • On a phone: open Google Maps and tap Business.
4. Add the link.
   • In Google Search: select Booking, then Add link. If you already have a link, select Add another link. Paste your link and select Save.
   • In Google Maps: select Edit profile, then Booking, then Add link. Paste your link and select Save.
5. Choose PFM as your main link if you have more than one booking link: select Booking, then Set preferred link. Choose the PFM link and select Save.
6. Check it. Google reviews changes before they appear. After it is published, open your profile on a phone and tap the booking link once to test it.

Frequently asked questions

Why doesn't my link show yet?

Google reviews profile changes before they go live, and it checks links with an automatic crawler. The link can be held back or removed in these cases:

• the profile is not verified;
• the page does not load or returns an error;
• the page does not let people complete a booking (turn on web booking in PFM);
• the link is shortened;
• another link from the same domain is already on your profile.

Depending on your business category and country, Google may not offer the Booking option at all.

How long does the review take?

Google gives no fixed time for your own booking links. It says only that changes are reviewed before they appear. In your profile you can check whether an edit is still pending. If a link was rejected by mistake, you can ask Google to review it again.

We have several locations. What do we do?

Every location has its own Business Profile and its own PFM club page. Add each location's own club page link. Google requires links to lead to the page for that specific location, not to a general page.

Is PFM a "Reserve with Google" partner?

No. Reserve with Google is a separate programme run through partner providers. With PFM you add your own booking link ("custom link"). Google does not show performance data for custom links. That is why the link carries a tracking code: it tells PFM how many visitors come from your Google profile.

Can I keep another booking link, for example from another platform?

Yes. Google allows several booking links per profile. Use Set preferred link to choose which one comes first.

Sources (Google Business Profile Help, checked 20 Oct 2026):

• Manage your local business links
• Business links policies and guidelines
• Set up bookings through a provider
• Edit your Business Profile